When leading student marketing agency BAM wanted a fun and engaging game they came to us. They knew that their clients would need something special, that would capture the attention of their student market. Deliveroo, the quality, online take-away provider, wanted to target students across the country during Fresher’s week. They wanted a game that would stay in the minds of the students, so that when they were struggling to boil an egg, they would remember Deliveroo.

Unique Ideas provided fully branded Cyclones to BAM, who ran the successful campaign across the United Kingdom for Deliveroo.

The roadshow visited 66 venues, collected 42,000 pieces of data and over 5,000 students took part.