Wolverhampton-based company, Unique Ideas (UK) Limited has been helping to launch new motor vehicles for over twenty years, in conjunction with many of the leading franchised dealerships. In the last three years alone, it has designed and manufactured automotive displays for the likes of Ferrari, Maserati, Aston Martin and Jaguar, along with many other premium brand car dealerships, at its production unit in Brierley Hill. In the last few months, it has also exported display systems to Cyprus, Spain, Germany and Northern Ireland.

Earlier this year, vehicle manufacturer Mercedes-Benz commissioned Unique Ideas (UK) Ltd, to design and manufacture a prototype display that would accommodate the whole range of vehicles.

Unique Ideas Managing Director, Bob Davies, commented ‘“It’s not every day that an enquiry comes from such a renowned motor car company, and we were thrilled to be chosen. The brief was quite demanding, due to the fact that the system had to be multi-purpose, flexible, safe, and easy to assemble on site, and reflect the quality of the vehicles. Mercedes-Benz wanted a system like no other on the market, and I’m delighted to say that we met all those criteria. The distinctive silver blocks certainly have that ‘wow’ factor, and look most impressive as you enter Mercedes-Benz headquarters! I was especially pleased that everything was handled in the Black Country too, from the initial ideas, right through to the Installation!”

Mercedes-Benz UK Network Facilities and Standards Manager, Mike Thompson, quoted “Unique Ideas have successfully fulfilled our request in all key areas of quality, corporate image and innovative design; the display will now be evaluated for potential use at our UK Franchised Retailers.”

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